Lord Newborough started farming organically in 1989 after his dad died. Now the operation of more than 100 people sells organic meat to some of the world’s best restaurants, as well as stocking its farm shop.
The farm sees the animals from field to plate, with most of the stock bred on the farm, fed on the farm, going to a local abattoir, then its butchers.
But it’s not the easy option, says farm manager Gareth Jones, who took us on a tour in his suitably dusty Land Rover.
Gareth has helped Lord Newborough implement his ambitious plans – which included introducing bison, now the farm’s trademark.
He said: “What’s special here is we have total control over the animals, from birth to slaughter.